Phoenix Beverages reports 11.4% increase in revenue in FY 25
Mauritius’ largest brewer posts revenue growth but profit decline as acquisitions, costs and regional expansion reshape its performance.
MAURITIUS – Phoenix Beverages Limited (PBL), Mauritius’ largest brewery, has announced a 10.1% increase in group revenue to MUR 13.40 billion (US$294.6M) for the year ended 30 June 2025. Company revenue rose 11.4% to MUR 11.49 billion (US$252.6M) over the same period, supported by stronger domestic sales.
Despite the revenue gains, profit after tax declined. Group profit fell to MUR 804 million from MUR 1.09 billion, attributed to higher operating expenses in Mauritius and Réunion Island, unfavourable currency movements, one-off costs in Mauritius, and a share of losses from the Kenyan operation.
Company profit decreased 18.5% to MUR 736 million (US$16.19M), down from MUR 903 million (US$19.86M), primarily due to increased overhead costs.
The brewer reported an 8.2% increase in sales volumes in Mauritius’ domestic market but a 19.1% drop in export volumes during the year.
PBL said higher employee remuneration and one-off professional and legal expenses linked to the Seybrew acquisition impacted profitability in Mauritius.
Turnover from operations in Réunion Island rose from MUR 1.82 billion (US$40M) in 2024 to MUR 1.94 billion (US$42.7M) in 2025. Profit after tax declined from MUR 172 million (US$3.78M) to MUR 149 million (US$3.3M), mainly due to reduced volumes and higher operational costs, including staff and distribution expenses.
During the year, PBL increased its equity stake in African Originals Limited (AOL) from 28.2% to 34.4% to support AOL’s cash flow and strategic growth in Kenya.
In April 2025, the company also signed an agreement with Diageo Holdings Netherlands B.V. and Guinness Overseas Limited to acquire a 54.4% stake in Seybrew through its subsidiary The Traditional Green Mill Ltd. The transaction was completed on 1 July 2025.
Additionally, PBL secured a contract to manufacture and distribute products from The Coca-Cola Company in Réunion Island beginning in financial year 2027. Its subsidiary Edena SA is undertaking major investments to expand production capacity and operational capabilities to meet future demand.
The Board said it remains confident in PBL’s regional growth strategy and expects investments in production capacity and operational efficiency to drive long-term shareholder value.
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