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Heineken
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Heineken to end UEFA Champions League sponsorship in 2027 amid strategic marketing shift
Heineken realigns spending as InBev prepares to take over Champions League beer sponsorship from 2027.
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Heineken lowers 2025 outlook as global demand weakens
The Dutch brewer anticipates a modest volume decline in 2025 following sluggish sales in key markets and global economic uncertainty.
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Heineken to restructure Amsterdam headquarters, impacting 400 jobs under EverGreen 2030 strategy
The restructuring aims to streamline operations and strengthen Heineken’s focus on digital transformation and global growth initiatives.
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Heineken acquires FIFCO for US$3.2B to expand Central American footprint
The acquisition strengthens Heineken’s beer, soft drinks and retail operations across Costa Rica, Panama and Nicaragua.
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Heineken reaches 10,000 outlets in Europe with Heineken 0.0 draught expansion
Heineken achieves major milestone as demand for alcohol-free beer surges across Europe’s bars and restaurants.