Wells Enterprises unveils Nutella, Kinder Bueno Frozen Desserts
The launch builds on the success of Wells’ recent Ice Cream Candy Bars line, which has driven strong category growth.
USA – Wells Enterprises has announced the upcoming launch of two major frozen dessert innovations, Nutella Ice Cream and Kinder Bueno Frozen Dessert.
The products will begin shipping to convenience distributors on December 1, 2025, followed by a broader retail rollout in spring 2026.
Available in pint and cone formats, both products are designed to elevate the frozen dessert category and attract new consumers through the fusion of Wells’ century-old ice cream expertise and Ferrero’s globally beloved brands.
According to Isabella Chia, Chief Marketing Officer at Wells Enterprises, this collaboration brings together the best of both worlds: Wells’ legacy in ice cream craftsmanship and the global equity of Nutella and Kinder Bueno.
“We’re opening a new premium space in frozen treats that delights consumers, strengthens the frozen aisle, and drives incremental sales,” she said.
The launch builds on the success of Wells’ recent Ice Cream Candy Bars line, which has driven strong category growth.
NielsenIQ data shows that 40 per cent of sales from that line were incremental to the ice cream category and 60 per cent to handheld treats, generating more than US$18 million in retail sales and reaching over two million households in less than a year.
Products such as Butterfinger and 100 Grand have ranked among the top ten best-selling new handheld novelties, providing a solid foundation for the upcoming Nutella and Kinder Bueno frozen lines.
Nutella Ice Cream will feature creamy ice cream swirled with signature Nutella®, available in 14-fluid-ounce pints and 3.04-fluid-ounce single-serve cones.
Kinder Bueno Frozen Dessert will offer a smooth hazelnut-flavored base with crunchy textures inspired by the popular chocolate bar, also available in the same formats.
These launches will target two key segments: premium cones, which are still underdeveloped, and premium pints, which account for over 75 per cent of pint category sales.
Consumer testing revealed overwhelming approval, with over 90 per cent of participants saying the new offerings fit the brands and deliver a unique, high-quality experience.
Kinder Bueno scored 94 per cent for unique taste and 91 per cent for quality, indicating strong potential for market success.
Backed by a major marketing campaign, Wells aims to expand household penetration and retailer growth within the frozen dessert aisle.
The products have been unveiled at the NACS Show in Chicago, which is taking place from October 14 to 17, 2025.
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