SanLucar acquires majority stake in Twin River Berries to expand North America, Asia presence
The portfolio will also include Oregon Berry, which has an established presence in Asia.
GLOBAL – European fruit enterprise SanLucar has solidified its global footprint by purchasing a controlling ownership stake in American firm Twin River Berries, a strategic alliance aimed at dominating North American and Asian markets through merged supply chains and expanded production networks.
The partnership brings together two fruit and vegetable companies with the objective of expanding their presence in North America and Asia.
“This partnership is a milestone in our journey to bring extraordinary taste to consumers around the world,” said Stephan Rötzer, founder and owner of SanLucar.
“Twin River Berries shares our passion for quality, our commitment to responsible agriculture, and our belief that premium fruit should be available every day of the year.”
Furthermore, Armin Rehberg, CEO of the SanLucar Group, added: “For me it’s like coming home, because I started my career 30 years ago in the US retail, and for us it’s always important to do things in a way that we can be proud of, and about this new partnership we are really proud. With Twin River and Ben, we are able to live now also in the US and Asia. Our philosophy, from the Farm to the Fork, let’s give our retail partners and consumers benefits and differentiations with our premium production, brand, and services.”
The combined company will operate as a single business serving customers across North America and Asia. According to the companies, the partnership will provide retailers with year-round supply and expanded product availability, while growers will gain broader market access and commercial opportunities.
For instance, Twin River Berries will gain access to SanLucar’s global supply network and varieties, while SanLucar will build on Twin River’s US production, grower network, and market relationships. The portfolio will also include Oregon Berry, which has an established presence in Asia.
“Joining forces with SanLucar accelerates everything we’ve been building,” said Ben Escoe, President & CEO of Twin River Berries.
“Their genetics, global reach, and brand leadership, combined with our US growing platform, create a powerhouse uniquely positioned to serve customers who demand the very best. This is a partnership built on shared values and a shared belief in what premium fruit should be.”
Ultimately, the merger reflects a shared commitment to sustainable agriculture and the delivery of high-quality produce through an integrated “farm to fork” business model.
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