Beverages – African & Middle East News

Global spirits volumes have surpassed wine for the first time since 1990, as RTDs surge and consumption shifts toward emerging markets, according to IWSR’s latest global beverage alcohol forecast.

AB InBev extends its FIFA World Cup partnership through 2030, strengthening a decades-long sponsorship tied to global football tournaments, including the centenary 2030 edition across multiple host nations.

New investments and expanded production capacity are set to strengthen Egypt’s role as a regional manufacturing and export hub for Coca-Cola HBC.

Strong investor demand positions Kasapreko for its next growth phase as the beverage maker prepares to begin trading on the Ghana Stock Exchange.

Nigeria’s new price-linked sugar tax aims to reduce sugary drink consumption, encourage healthier choices, and generate additional funding for public health programmes.