IWSR forecasts continued tequila growth through 2030, with emerging markets offsetting slower US demand as premiumisation and expanding global distribution reshape the category.
The new Ikorodu manufacturing facility will produce beverages across five categories and support nationwide distribution while expanding the company’s regional footprint.
Authorities are stepping up inspections and enforcement as Senegal targets illegally produced beverage sachets posing public health and environmental risks.
The new Cairo facility will expand to 450 employees by 2027, strengthening Egypt’s position as a regional centre for digital engineering and technology services.
The acquisition strengthens Varun Beverages’ manufacturing capabilities in Kenya while expanding its presence in dairy beverages, juices and packaged drinking water across East Africa.