Beverages – New Product Innovations

Tilray and Popsicle introduce nostalgic flavored alcoholic drinks, expanding into canned cocktails while strengthening Tilray’s beverage portfolio through strategic partnerships and acquisitions.

Diageo introduces Johnnie Walker Red Soul, targeting younger and new whisky consumers with a sweeter, smoother taste amid shifting global drinking preferences.

Heineken introduces a zero-calorie, sugar-free non-alcoholic beer as demand rises among health-conscious and sober-curious consumers across the US and Europe.

The water pack is designed for households and workplaces seeking convenient, affordable bulk hydration across the country.

New strawberry-flavoured sparkling drink expands Coca-Cola’s energy portfolio in Ghana.