Beverages – New Product Innovations

Tanzania strengthens local manufacturing and anti-counterfeit efforts as Lomatan launches Riviera alcohol range, highlighting investment growth and renewed focus on consumer safety and market regulation.

Ojaja Soft Drinks launches locally produced cola and orange beverages, highlighting Nigeria’s manufacturing potential, natural ingredients, and a broader push for economic growth and cultural pride.

Capri Sun enters the kids hydration segment with a lower-sugar electrolyte drink, targeting growing demand for functional, child-friendly beverages ahead of the summer season.

For health-conscious consumers, Oran Juice offers significant nutritional benefits.

Serengeti Breweries unveils Tanzania’s first locally crafted RTD beverage, targeting modern consumers while promoting local production and national pride.