Beverages – New Product Innovations

The new addition joins Sir Fruit’s winter wellness range as demand grows for convenient beverages designed to support immunity and everyday health.

The new bottled cocktail range marks Hennessy’s first entry into the ready-to-serve category, targeting growing consumer demand for convenient premium drinks.

New sugar-free hydration solution targets India’s growing wellness-conscious consumers with science-backed ingredients, functional benefits, and three flavour options.

The new energy drink brand features two variants targeting focus and performance, reinforcing PepsiCo’s strategy to capture growing demand among young consumers.

The new whiskey honors the partnership between master distillers Allisa Henley and John Lunn and marks Sazerac’s expansion into Tennessee whiskey.