Beverages – New Product Innovations

Amsterdam-based Tecán Tequila enters Africa with a premium yet accessible offering targeting South Africa’s evolving spirits market.

Spanish brewer Mahou San Miguel launches Vamos malt beverage in Egypt as part of its expanding non-alcoholic strategy.

Danone rolls out Alpro Meal to Go in key European markets, targeting the fast-growing on-the-go nutrition segment.

Asahi debuts its first US-made RTD, bringing Japan’s Zeitaku Shibori vodka-based drink to key American markets.

BodyArmor expands its Flash I.V. portfolio with a zero-sugar, caffeinated hydration drink aimed at active consumers.