This unprecedented trade collapse threatens long-term market presence for Moroccan produce across the continent.
The report highlights innovation as a key element for future development, alongside the promotion of digitalization and the adoption of new technologies.
The Middle East remained a growing market, with imports into Saudi Arabia up 27%. However, regional conflicts disrupted logistics chains.
Improvements in supply chain infrastructure have supported exports, while India’s proximity to growing markets in the Middle East and Asia provides logistical advantages.
Administrative requirements have been tightened, with more paperwork, more permits, and increased phytosanitary tests required.