Fresh Produce

The US$2.5 billion industry vision by 2030 signals government and private sector alignment around avocado as a strategic export crop.

The new board’s agenda centers on expanding market opportunities in the United States, Europe, and China.

There is no doubt that middle East conflicts have fundamentally reshaped Kenyan export logistics.

The current trial shipments, one bound for Turkey, another for Saudi Arabia, will provide critical data.

Compounding the crisis, seed imports have proven insufficient for replanting.