Her appointment brings Kenya’s expertise to the global stage as the country readies for a major potato international event.
A joint investment is helping boost chilli production, reduce losses, and increase incomes for thousands of farmers.
The expanded Casablanca–Dakar–Belgium corridor offers a direct supply chain bridge for European firms targeting West African markets.
The move comes as the company sharpens its focus on marketplace efficiency and merchant growth.
Government and business leaders urge stronger regional value chains to drive industrial growth and trade.