New Product Innovations

This marks HI-CHEW’s first Halloween-themed launch since the Sweet & Sour Mystery Mix debuted in 2017.

By marrying shortbread’s classic flavour with its renowned truffle recipe, Lindt aims to capture both nostalgia and luxury in a single bite.

Seven in ten consumers reported mixing sauces, with ketchup and mayonnaise emerging as the most popular pairing (43%).

This enables beverage brands to create clean-label, preservative-free products without compromising on taste, including complex applications such as sports nutrition and energy drinks.

The launch builds on Aero’s strong performance in chilled desserts, where it holds the title of the UK’s number one mousse brand.