The launch was accompanied by a humorous TV commercial tagline, “You’re not you when you’re hungry.”
India’s sugar output rises amid strong yields, while Pakistan delays raw sugar import decisions amid ongoing price volatility.
Increased sugar yields from mature cane boosted production, though sales dropped and unsold stock levels more than doubled in February.
The chocolates are available exclusively in select locations in India, including New Delhi’s DLF Emporio and Chanakya Mall, and Mumbai’s Jio World Plaza.
Sony Sugar’s new five-year strategy focuses on expansion, modernization, sustainability, and competitiveness to strengthen its position in Kenya’s sugar industry.