Pernod Ricard India targets double-digit growth as premiumisation, new brands drive expansion 

INDIA – Pernod Ricard India is projecting double-digitgrowth in the domestic market as it strengthens its premiumisation agenda and expands its product portfolio.  

The company, which reported revenue of Rs 27,446 crore (US$3.05B) in FY25, said prevailing economic conditions are supportive of sustained expansion in the years ahead. 

Managing Director Jean Touboul said the business is positioned to capitalise on India’s macroeconomic environment. Over the past five years, Pernod Ricard India has grown at a compound annual rate of 8%.  

Touboul noted that the country’s alcoBev market is undergoing a long-term structural shift influenced by rising disposable incomes, favourable demographics and continued economic growth. India adds nearly 20 million new legal-age consumers each year, a trend he said underpins long-term category resilience. 

Based on recent performance and overall market indicators, Touboul said the company expects future growth to remain within high single digits, with potential to reach low double digits if macroeconomic conditions remain strong.  

He added that the pace of India’s economic growth remains a significant factor influencing the company’s outlook. 

Premium products will continue to drive Pernod Ricard India’s strategy. The company’s international whisky portfolio includes Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet.  

Touboul also highlighted the positive implications of the recently signed India-UK Free Trade Agreement, which he said supports imported Scotch whisky and benefits local producers that rely on bulk Scotch for Indian Made Foreign Liquor (IMFL) manufacturing. 

Ensuring a “fair playing field” for all market participants remains a priority for the company, Touboul stated, adding that Pernod Ricard India is committed to defending equitable market conditions. 

For FY25, the company recorded revenue growth of around 2.5%, an increase from Rs 26,773.22 crore (US$2.98B) in the previous financial year. 

Earlier this week, Pernod Ricard India finalised the sale of its Imperial Blue whisky business to Tilaknagar Industries for €412.6 million (US$485 million).  

The agreement, initially announced in July 2025, received approval from the Competition Commission of India on 7 October 2025. The transaction also includes a deferred payment of €28 million (US$32.5 million), scheduled for disbursement four years after the deal’s completion. 

Imperial Blue ranks as India’s third-largest whisky brand by volume, with approximately 22.4 million nine-litre cases sold in the year ending March 2025. 

Pernod Ricard India has also expanded its domestic portfolio with the introduction of a new brand, Xclamat!on, under the Seagram’s banner. The label marks the company’s entry into the rum and brandy segments and will operate across whisky, vodka, gin, rum and brandy.  

Targeted at younger consumers, the brand carries a unified price of Rs 700 in Haryana, with state-based variations. Touboul said maintaining pricing consistency across categories is intended to support broader consumption patterns. 

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