Global spirits volumes have surpassed wine for the first time since 1990, as RTDs surge and consumption shifts toward emerging markets, according to IWSR’s latest global beverage alcohol forecast.
AB InBev extends its FIFA World Cup partnership through 2030, strengthening a decades-long sponsorship tied to global football tournaments, including the centenary 2030 edition across multiple host nations.
New investments and expanded production capacity are set to strengthen Egypt’s role as a regional manufacturing and export hub for Coca-Cola HBC.
Growing demand for canned cocktails, spirit mixes and hard seltzers is reshaping alcohol purchasing habits in Britain’s retail market.
New measures require age verification and stricter compliance by licensed clubs and hotels to curb underage drinking and promote responsible alcohol consumption.