China’s tariff elimination may open doors for African coffee growers as the U.S. imposes trade barriers on Brazil.
The government plans to distribute free seedlings, settle verified debts, and modernise coffee marketing to revive the struggling sector.
Coffee export earnings surpassed targets, driven by high global demand, productivity gains, and stricter export sector regulations.
The Swiss-based coffee trader strengthens its global footprint with a new office in Bremen, Germany, opening in 2026.
The coffee giant plans €500 million in savings, focuses on three major brand bets, and sets clear long-term performance targets.