In an export market where value is often determined on arrival at the destination, changes in condition can alter commercial returns.
New Kenya-France tea partnership opens premium export opportunities for specialty tea farmers, with a focus on purple tea varieties and global market expansion.
The export performance has been supported by compliance with international quality and plant health standards.
Kagwe noted that strengthening cooperatives improves bargaining power and reduces broker influence.
Nevertheless, trade policy uncertainty and logistics costs remain structural challenges.