New Products & Innovations

With value sales rising in 2024, Mars Wrigley is doubling down on festive innovation, adding new flavours, formats, and refreshed packaging to its Christmas portfolio for 2025.

Timed to coincide with the Stranger Things finale, the launch brings collectible packaging, exclusive flavours, and a major retail push.

This year’s introductions include ElderCraft® High-Fiber Extract and ACE antioxidant blends, with the most recent being WHOLECran™, designed to deliver the complete nutritional profile of a berry.

The new Rubicon Kids range offers clean-label, nutrient-rich juice blends designed for children’s taste and parents’ trust.

Hershey is mixing nostalgia with innovation to spotlight both its chocolate and non-chocolate brands during the Halloween season.