New Products & Innovations

Timed to coincide with the Stranger Things finale, the launch brings collectible packaging, exclusive flavours, and a major retail push.

This year’s introductions include ElderCraft® High-Fiber Extract and ACE antioxidant blends, with the most recent being WHOLECran™, designed to deliver the complete nutritional profile of a berry.

The new Rubicon Kids range offers clean-label, nutrient-rich juice blends designed for children’s taste and parents’ trust.

Hershey is mixing nostalgia with innovation to spotlight both its chocolate and non-chocolate brands during the Halloween season.

In a rare confectionery collaboration, the two Hershey’s and Mondelēz International’s brands will release two co-branded products, each blending their signature flavors for fans nationwide.