HEINZ partners with Smoothie King on limited-edition Ketchup Smoothie

U.S.A – HEINZ has partnered with Smoothie King to introduce the HEINZ Tomato Ketchup Smoothie, blending real fruits with HEINZ Simply Tomato Ketchup.

The HEINZ Tomato Ketchup Smoothie blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of HEINZ Simply Ketchup, which is all-natural and made with red ripe tomatoes full of vitamins and antioxidants.

With smoothies surging in popularity, fueled by celebrity-inspired launches and millions of social media posts, especially during the peak summer months, HEINZ and Smoothie King combined their shared focus on quality and flavor to create the first-ever tomato ketchup smoothie.

“When we saw this cultural debate start gaining traction, we knew we had to weigh in with a resounding yes!” says Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz.

She explained that the concept of a ketchup smoothie was designed to be provocative, with the primary goal of creating a fruit smoothie that delivered distinct yet balanced ketchup notes. 

“The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together. And like it does for any food – from burgers to fries to eggs, the slightly sweet and tangy taste of HEINZ Ketchup elevates this traditional fruit smoothie to new heights,” Madigan added.

For the value of quality, HEINZ has employed seven ‘tomato masters’ (the world’s top ketchup experts) who make sure each tomato the brand uses is perfectly red, ripe, and as tasty as can be. 

Those tomatoes then go into each bottle of HEINZ Simply Ketchup, which is made with no artificial colors, flavors, sweeteners, or preservatives and just seven real ingredients.

Like HEINZ, Smoothie King shares a commitment to using nutritious and delicious ingredients in its products. 

The brand’s Clean Blends promise, a commitment to blending a more nutritious smoothie that bans a ‘No No List’ of 75+ ingredients the brand refuses to use in its smoothies, including artificial flavors, colors, and preservatives, remains central to its vision to make the world a better place by nourishing healthy habits.

“After months of meticulous R&D, testing, and tasting, we landed on a savory-sweet blend that celebrates the tomato in all its glory,” said Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King.“As always, our commitment to nutritious ingredients and our Clean Blends promise remain at the heart of every recipe, and this bold new blend is no exception!”

The smoothie will be available for a limited time while supplies last at all Smoothie King locations across five markets, including Atlanta, Chicago, Denver, Miami, and parts of the Greater NY area and Northern New Jersey.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.