Sprite introduces region-specific mint citrus flavors with multilingual campaigns and extensive consumer testing to target Gulf market demand.
Aluminum tariffs, consumer sentiment, and geopolitical tensions emerge as key risks despite Coca-Cola’s resilient quarterly performance.
Coca-Cola Beverages Africa ramps up production with new investments in Malawi and beyond.
New watermelon-flavoured Absolut Vodka & Sprite variant targets flavour-seeking consumers with a vibrant twist on a classic combo.
Coca-Cola has issued recalls in the U.S. and U.K. due to plastic contamination and elevated chlorate levels in select beverage batches.