The crisis is driven by commercial buyers who purchase harvests directly from farms, bypassing local markets for higher profits in Nairobi.
The company recorded US$101 million in export earnings in 2024, with approximately 85% of total production exported.
Multiple weekly departures provide backup options if a specific flight is delayed, reducing the risk of spoilage.
The handler stated that the move into Kenya marks “a key milestone in its expansion across Africa” and reinforces “its focus on high-potential regions.”
The Chinese market, opened in 2022, has scaled in 2026, while trade agreements with India have reduced tariff barriers.