Ferrara sees the launch as part of a broader shift towards textural snacking
The products draw on the rich culinary heritage of Mexican cuisine, crafted to bring heat and versatility to everyday meals.
This marks HI-CHEW’s first Halloween-themed launch since the Sweet & Sour Mystery Mix debuted in 2017.
By marrying shortbread’s classic flavour with its renowned truffle recipe, Lindt aims to capture both nostalgia and luxury in a single bite.
Seven in ten consumers reported mixing sauces, with ketchup and mayonnaise emerging as the most popular pairing (43%).