Soft Beverages

The alliance will bring the century-old Japanese CALPIS brand to India with ready-to-drink Original and Mango variants from the second half of 2026.

Agthia has introduced Fuell, a date-sweetened energy drink combining regional heritage with functional ingredients, as it targets growth in the wellness beverage category.

The new addition joins Sir Fruit’s winter wellness range as demand grows for convenient beverages designed to support immunity and everyday health.

SBFE surpassed its recycled plastic target and advanced sugar reduction efforts as it continued implementing sustainability initiatives across operations and supply chains.

New sugar-free hydration solution targets India’s growing wellness-conscious consumers with science-backed ingredients, functional benefits, and three flavour options.