Tiger Brands secures 100% South African oranges for Oros for second consecutive season
According to Tiger Brands, securing 100% local supply reflects the strength of its long-standing partnerships with local producers and its commitment to supporting South African agriculture.
SOUTH AFRICA – Tiger Brands has secured 100% of the oranges required to produce its iconic Oros beverage from South African growers for the second consecutive citrus season, marking a significant move away from previous reliance on international imports.
Tiger Brands, the largest user of orange concentrate in South Africa, procures approximately 45,000 metric tonnes of oranges annually, equivalent to about 275 million oranges, to produce around 3.5 million litres of orange concentrate used in Oros.
In previous seasons, when the local citrus supply was constrained, Tiger Brands sourced about 65% of its citrus requirements locally, with the remaining 35% procured from international markets.
“South African citrus is in high demand in a globally competitive market, making a reliable local supply increasingly important. By sourcing 100% of our orange requirements from South African growers, we are reinforcing our commitment to local procurement, providing farmers with stable domestic demand, and strengthening South Africa’s agricultural value chain while reducing reliance on imports,” says Shamiel Randeree, MD Snacks, Treats & Beverages at Tiger Brands.
Oranges, including the Valencia and Navel varieties used by Tiger Brands, are sourced from leading producers in Mpumalanga, Limpopo, and the Western Cape. Harvested during the May to July citrus season, the fruit is processed into concentrate and supplied to the company’s beverage manufacturing facility in Roodekop, Gauteng.
The company’s ability to secure its full orange requirement locally over the past two seasons has been underpinned by its role as a reliable, long-term buyer, providing producers with a stable domestic market and predictable demand.
In addition, according to Tiger Brands, securing 100% local supply reflects the strength of its long-standing partnerships with local producers and its commitment to supporting South African agriculture.
Furthermore, this sustained support has enabled citrus producers to invest in their operations, with suppliers reporting investments in water infrastructure and solar energy projects.
“Partnerships between food producers and agricultural producers are critical to ensuring the sustainability of South Africa’s food system. By providing a dependable local market for citrus growers, we contribute not only to the success of our suppliers but also to the economic well-being of the communities in which they operate,” says Randeree.
Lastly, this initiative strengthens the national agricultural value chain and ensures the long-term growth of a classic household brand, proving commitment to local procurement that benefits both the economy and the environment.
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