Beyond Meat signs Big Geyser distribution deal to roll out Beyond Immerse across New York
Partnership marks the beverage brand’s first expansion beyond direct-to-consumer sales.
USA – Beyond Meat has entered a distribution agreement with beverage distributor Big Geyser that will bring its Beyond Immerse functional drink range to retail and foodservice outlets across the New York metropolitan area, marking the first time the product will be available beyond the company’s direct-to-consumer sales channel.
The agreement gives Beyond Immerse access to more than 26,000 locations across grocery stores, drugstores, convenience retailers, mass merchants, warehouse clubs and foodservice operators throughout New York City and surrounding counties served by Big Geyser.
Distribution expands market access
Big Geyser, one of the largest non alcoholic beverage distributors in the United States and the leading distributor in New York, supplies a portfolio that includes brands such as Celsius, Poppi, C4, Bloom, Essentia Water and Just Ice Tea, and Beyond Meat said the partnership is intended to accelerate the rollout of its beverage business in one of the country’s largest consumer markets.
Big Geyser President and Chief Operating Officer Jerry Reda said the distributor chose to add Beyond Immerse because it combines plant-based protein, fibre, antioxidants and electrolytes in a sparkling beverage while using non-GMO ingredients and excluding dairy and whey protein.
Beyond Meat Founder and Chief Executive Officer Ethan Brown said the agreement forms part of the company’s broader effort to expand its plant-based portfolio into additional product categories and increase consumer access to the new beverage range through established retail channels.
Beverage range
Beyond Immerse is made with pea protein and tapioca fibre and is sold in Peach Mango, Strawberry Lemonade and Cherry Berry flavours, with each serving containing 20 grams of protein, 7 grams of fibre and 100 calories, according to the company.
The beverage also contains electrolytes and vitamin C, while the formulation excludes sugar alcohols, dairy and whey protein, positioning it within the growing functional beverage category.
Beyond Meat also announced that it would present the Beyond Immerse range during Big Geyser’s 2026 Spring/Summer Trade Show in Uniondale, New York, where retail buyers and foodservice operators will have an opportunity to sample the products before their wider distribution across the region.
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