Partnership marks the beverage brand’s first expansion beyond direct-to-consumer sales.
Retailer abandons 300% growth goal for meat alternatives after weaker-than-expected demand
Company signals continued uncertainty into 2026 amid weaker demand
New additions include steak, ground products and ready-to-drink protein beverages
The European Union has agreed on stricter labelling rules for plant-based products, limiting the use of certain meat-associated words. The decision follows years of debate among lawmakers, producers, and farming groups.