7Up launches exclusive barbecue condiment range in UK 

UK – 7Up, a popular soft drink brand by PepsiCo, has introduced an exclusive three-piece barbecue condiment range in the UK, developed in collaboration with Twisted.  

The new collection is inspired by 7Up’s signature lemon and lime flavors and includes Zesty Mayonnaise, Zingy Hot Sauce, and a ranch-style Tangy Salad Dressing. All three condiments are vegan-friendly and designed to enhance summer barbecue experiences across the UK. 

The limited-edition range will be available to a select number of winners through a social media competition hosted by 7Up.  

Additionally, in-person giveaways will be held at 7Up’s ‘Coolbox’ pop-up installations located at popular UK spots such as London’s Battersea Power Station and various food festivals like Pub in the Park. 

Karina Carrico, senior marketing lead for 7Up, expressed enthusiasm about the launch: “We’re absolutely fizzing with excitement to unveil the BBQ Range by 7Up, here to take the nation’s barbecue game up a notch this summer.”  

She highlighted the unique qualities of each product, noting that the Zesty Mayonnaise adds a citrusy twist, the Zingy Hot Sauce brings heat, and the Tangy Salad Dressing offers a smooth, flavorful finish to any dish. 

This launch coincides with PepsiCo’s recent decision to waive a clause in its bottling agreement with Britvic, potentially making the British firm a more attractive acquisition target for Carlsberg. 

The move could pave the way for Carlsberg to raise its bid for soft drinks maker Britvic, which has rejected two approaches from the Danish firm.