Juicy Marbles launches plant-based baby ribs with bones

USA – Juicy Marbles, a leading innovator in the plant-based meat industry, has unveiled its latest product: plant-based Baby Ribs with bones. 

This retail-ready product is an enhanced version of their previously limited-release Bone-In Ribs, incorporating feedback from customers to improve both taste and nutritional content.

The new Baby Ribs feature a groundbreaking recipe platform called Marble 3.0, which ensures a clean label free of common binders and thickeners like methylcellulose. 

Each serving delivers a complete amino acid profile with 32 grams of protein, and the product boasts a Nutriscore of A with no GMO ingredients. 

Additionally, the ribs are rich in essential micronutrients such as iron, zinc, selenium, and vitamin B12, and are free from additives and preservatives. 

Juicy Marbles plans to update all its products with the Marble 3.0 recipe by year-end.

Vladimir Mićković, co-founder and Chief Brand Officer of Juicy Marbles, emphasized the importance of transparency in ingredient lists, noting, “Consumers are increasingly adding plant-based meats to their diets and want to ensure they’re consuming not just meat alternatives but products that meet their nutritional needs.”

One of the notable features of Juicy Marbles’ plant-based Baby Ribs is their convenience. 

They can be prepared in just 15-20 minutes, in stark contrast to the lengthy five-hour cooking time required for traditional pork ribs. 

The ribs also include innovative plant-based bones made from pure plant protein. 

These bones are compostable, edible, and can be used to make protein-rich snacks or stock, effectively minimizing waste by utilizing protein sidestreams from rib production.

First introduced in August 2023, the plant-based ribs with bones have since secured significant wholesale agreements in Germany. 

Juicy Marbles is also renowned for its marbled plant-based steak, available at major European retailers such as BILLA, Tesco, and Waitrose. 

Additionally, the company offers larger cuts of loin, touted as the “largest piece of plant meat ever conceived” when they launched in 2022.

Juicy Marbles’ Baby Ribs have been available in the US through their webshop since July 24 and are set to hit retail shelves in the UK and the EU by the end of the year.

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