Hershey launches Halloween 2025 candy range with new shapes, flavors
Hershey is mixing nostalgia with innovation to spotlight both its chocolate and non-chocolate brands during the Halloween season.
U.S.A – The Hershey Company has unveiled its 2025 Halloween lineup, introducing new candy shapes, nostalgic collaborations, and expanded assortment packs aimed at elevating the Halloween candy experience and making it more shareable.
This year’s seasonal portfolio features KIT KAT® Counts, REESE’S Mini Pumpkins, and a nostalgic Peanuts®-branded REESE’S collection, along with HERSHEY’S Cookies ’n’ Crème Harry Potter™ Magical Friends chocolates depicting wizarding world characters such as Hedwig, Dobby, Buckbeak, and Fawkes.
The company is also rolling out SHAQ-A-LICIOUS XL Gummies in individually wrapped pieces and has launched its first fall harvest flavor in six years with HERSHEY’S Nuggets Pumpkin Spice Latte.
Seasonal favorites including CADBURY Caramello Miniatures and CADBURY Mini Harvest Handfuls are also making a return.
To provide more variety for trick-or-treaters, Hershey has created new snack-size assortment bags ranging from 30 to 60 counts.
They feature combinations of KIT KAT® Witch’s Brew, KIT KAT® Counts, Ghost Toast, REESE’S Bats, REESE’S Caramel Cup, REESE’S TAKE 5, MILK DUDS, ROLO®, PAYDAY, TWIZZLERS in several fruity formats, HERSHEY’S Milk Chocolate, JOLLY RANCHER Mini Gummies, and HERSHEY’S Cookies ’n’ Crème.
In addition, new pouch formats debut with REESE’S Mini Pumpkins Unwrapped, TWIZZLERS Ghosts, and JOLLY RANCHER Gummies Trickies, with mismatched colors and flavors to add an element of fun.
Hershey is also expanding its seasonal snack offerings to include salty treats with Halloween multipacks of SKINNYPOP popcorn and PIRATE’S BOOTY puffs.
“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for consumers year after year,” said Katie DeCapria, Senior Manager of Halloween at The Hershey Company.
She noted that the company has elevated its signature brands this season by offering more shareable packaging formats, making it easier for families and friends to enjoy their favorite candies together.
The broad assortment reflects Hershey’s strategy to blend consumer nostalgia with innovative products and packaging formats, while capitalizing on seasonal demand to showcase both its chocolate and non-chocolate brands.
With its mix of classic favorites, new flavors, and playful formats, the company is positioning its Halloween portfolio to appeal to every type of snacker.
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