Rubicon Arabia launches 100% natural juice range for Kids in UAE 

UAE – Rubicon has unveiled Rubicon Kids, a new line of 100% juice drinks created specifically for children, featuring no added sugar, artificial sweeteners, colours, flavours, or preservatives. 

Crafted from real fruit juice and inspired by tropical flavours, the range debuts in three blends: Mango & Apple, Pineapple & Coconut, and Tropical Fruit.  

The drinks are formulated to satisfy young palates while meeting increasing demand for clean-label, nutritious beverages. 

“Parents today are reading labels more closely than ever, and we’ve listened,” said Jose Jacob, CEO AMEA for Rubicon Arabia. “Rubicon Kids is our answer — a wholesome, great-tasting juice drink that parents can trust and kids will love.” 

According to the brand, each juice box contains vitamin C and essential nutrients to support immunity, hydration, and growth, with no hidden additives. Designed to encourage healthy habits from an early age, the drinks provide a naturally sweet and refreshing option for children. 

Compact packaging makes Rubicon Kids suitable for lunchboxes, schoolbags, and on-the-go occasions such as school days, playdates, or family outings. 

The range is now available online via Noon Minutes, Careem, Talabat, Carrefour, Lulu, and in leading retailers across the UAE. 

Rubicon, an international brand with a presence in over 30 countries, offers a portfolio spanning still and sparkling juices, spring water, and energy drinks, with an average of eight to ten flavours across its lines. 

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