Allied Blenders and Distillers’ Zoya Gin wins ‘Campaign Innovator of the Year’  

INDIA – Allied Blenders and Distillers Limited (ABDL), India’s third-largest IMFL company, has garnered the prestigious ‘Campaign Innovator of the Year Award’ at the Icons of Gin India 2024 for its Zoya Special Batch Premium Gin.  

This accolade recognizes ABDL’s innovative launch campaign for Zoya Gin, featuring the “Live, Love, Rejoice” slogan and the “Zoya Tales” original cocktail program. 

The recognition at Icons of Gin India follows Zoya Gin’s earlier win for New Product of the Year at the Ambrosia Awards, INDSPIRIT 2024.  

Bikram Basu, Chief Strategy & Marketing Officer at ABDL, expressed his pride, stating, “Our wins with Zoya Special Batch Premium Gin at Icons of Gin India 2024 and Ambrosia Awards, INDSPIRIT 2024, after launching in January 2024, underscore ABDL’s dedication to producing contemporary brands that appeal to consumer tastes and preferences.” 

Arvind Hangal, Marketing Director at ABDL, added, “Zoya Special Batch Premium Gin is the first gin from ABDL in the premium spirits category, in line with our stated portfolio strategy.” 

Launched in January 2024, Zoya Gin is part of ABDL’s Premium Brands Vertical. 

 In April, ABDL’s ICONiQ White Whisky reached a sales milestone of 2 million cases of 9 litres each by March 2024, despite being available in only 70 percent of its operational segment.  

ICONiQ White Whisky is a blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. 

ABDL boasts a diverse portfolio in whisky, brandy, gin, rum, and vodka, sold in over 22 countries.  

The company operates through 9 owned bottling units, 1 distilling unit, and 23 non-owned manufacturing units. 

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