Brown-Forman, Coca-Cola launch alcoholic RTD spirit cooler in South Africa 

SOUTH AFRICA – Brown-Forman Corporation and The Coca-Cola Company have announced the launch of their much-anticipated Alcoholic Ready-To-Drink (ARTD) spirit cooler in South Africa.  

Following its successful introduction in over 25 markets globally, including the United States, Mexico, and Japan, this new innovation offers South African adult consumers the iconic taste of this classic bar cocktail in a convenient, ready-to-drink format. 

The launch features two variants: the original Jack Daniel’s and Coca-Cola, and a Coca-Cola Zero Sugar version, catering to different consumer preferences. 

 Peter Orfanidis, Area Manager for Southern Africa at Brown-Forman, highlighted: “We are delighted to bring the Jack Daniel’s and Coca-Cola ARTD to the South African market, providing consumers with a new and exciting way to enjoy the timeless combination of our two iconic brands.” 

The packaging of the ARTD product integrates the iconic qualities of both brands – the red Coca-Cola logo in its classic Spencerian script alongside the bold, black Jack Daniel’s Old No. 7 design – emphasizing the premium quality and heritage of the product. 

The Coca-Cola Company has committed to promoting responsible drinking among those above the legal drinking age and will adhere to its industry-leading Responsible Alcohol Marketing Policy.  

According to the company, consumers can expect clear responsibility symbols on the can and packaging, reinforcing the message that the beverage is to be enjoyed responsibly and only by individuals of legal drinking age and above. 

Natasha Chetty, Emerging Categories Senior Director at Coca-Cola Africa, stated: “As we continue to listen to consumers through our innovative product offerings and expand the availability of Jack Daniel’s and Coca-Cola across the globe, we are thrilled to introduce this spirit cooler inspired by one of the world’s most beloved bar cocktails. 

This new offering represents our commitment to bringing exceptional taste experiences to consumers in a convenient ready-to-drink format.” 

The Jack Daniel’s and Coca-Cola ARTD will be available in a phased rollout, starting at select liquor stores and locations.  

It will be offered in 300 ml slim cans containing an Alcohol by Volume (ABV) of 5%. 

Liked this article? Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World. HERE