Despite falling wine consumption and an aging consumer base, opportunities exist to engage younger, adventurous drinkers willing to explore premium offerings.
The British-Indian vodka brand partners with Dhall Foods and Beverages to launch in India, UAE, Sri Lanka, and other key regions.
Domestic spirits manufacturers push for policy changes, citing high license fees that favor imported alcohol and limit market entry.
The expansion will double production capacity, create 900 new jobs, and support sustainable energy initiatives in Uttar Pradesh.