Beverages – Trade & Market Updates

East African Community seeks uniform tax regime on alcohol while reviewing controversial special tax exemptions and duty stays.

New report highlights Gen Z’s influence on beverage trends, rising demand for flavor variety, wellness benefits, and alcohol-free options.

Starbucks China lowers prices on Frappuccinos and Iced Teas to attract a broader consumer base and boost store performance.

Strong growth in India, Brazil, and South Africa is expected to drive long-term expansion in the global beverage alcohol sector.

Diageo’s restructuring plan could affect its East African flagship EABL, raising concerns over jobs, tax revenue, and market stability.