Beverages – Trade & Market Updates

Global bubble tea brand opens its first Middle East outlet in Amman, with plans for UAE and North Africa expansion.

PepsiCo’s India bottling partner sees stronger demand as tax reductions on water and juice products lower consumer prices.

Circana report shows falling alcohol sales and rising demand for functional, sugar-free, and wellness-driven drinks across Europe.

The UK government plans to restrict the sale of energy drinks to minors, citing health concerns and growing public pressure.

The new framework introduces RTD and GEM divisions, expands partnerships, and strengthens commercial capabilities for future-ready execution.