Beverages – Trade & Market Updates

Authorities intercepted thousands of litres of illicit alcohol, preventing significant tax evasion and strengthening Kenya’s fight against illegal brews.

The Coca-Cola Bottling Company of Ghana has lowered prices of its 300ml beverage, making the drink more affordable nationwide.

Beverage makers push for tax system that differentiates drinks by sugar content as low-sugar demand gains momentum.

The private equity firm backs Bourbon’s resilience, citing supply cuts, premiumisation, and strategic investments as key growth drivers.

Whisky leads sales rebound as vodka, rum, and gin record strong gains, with companies emphasizing premiumisation amid policy shifts.