Coca-Cola Ghana reduces price of 300ml bottle to enhance consumer value
The Coca-Cola Bottling Company of Ghana has lowered prices of its 300ml beverage, making the drink more affordable nationwide.
GHANA – The Coca-Cola Bottling Company of Ghana Limited (TCCBC) has announced a major price rollback on its 300ml Coca-Cola beverage.
The adjustment is aimed at providing greater value to consumers while strengthening the brand’s role in refreshing Ghanaians daily.
According to the company, the reduced price ensures that more people can enjoy the same signature Coca-Cola taste at a more accessible cost.
“Whether it’s a quick refreshment on a hot day, a companion during meals, or a shared moment with friends and family, the 300ml Coca-Cola is now even more affordable, making everyday moments more memorable,” TCCBC said in a statement.
The move is part of Coca-Cola’s ongoing “Share A Coke” campaign, which encourages consumers to connect by finding bottles with names, sharing them with friends, and creating moments of joy.
The company emphasized that the initiative not only delivers affordability but also reinforces its commitment to meeting consumer needs in the current economic climate.
Consumers can now purchase the newly priced 300ml Coca-Cola beverage at retail shops, kiosks, and convenience outlets across the country. “So go on, share a moment. Share a smile. Share A Coke Now for Less,” the company added.
The development comes shortly after the Equatorial Coca-Cola Bottling Company (ECCBC) expanded its footprint in Ghana through the acquisition of Voltic (GH) Limited and West African Refreshments Limited (WARL). The details of the transaction were not disclosed.
The acquisitions positioned ECCBC as a leading integrated beverage platform in the region, giving the company full oversight of production, packaging, distribution, and sales of Coca-Cola’s portfolio in Ghana. This includes popular brands such as Coca-Cola, Sprite, Fanta, and Voltic mineral water.
Commenting at the time of the acquisition, Sunil Gupta, CEO of Coca-Cola Beverages Africa (CCBA), said the transaction would allow CCBA to concentrate on core markets in Southern and East Africa while prioritizing sustainable growth opportunities.
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