Not so many businesses can boast of having brands that are household names, resonating with consumers of all ages and different social walks of life. Deemed as one of Africa’s success stories, Bakhresa Group, a diversified industrial conglomerate headquartered in Tanzania, is one such company
Pepsico has had a checkered history since it first landed on the shores of the African continent some 73 years ago. Its previous market entry strategies, particularly in South Africa largely failed, but recent moves could change the game.
Renewed appetite for functional beverages seems to stem from the belief, now scientifically validated, that these beverages do have healing and health-giving properties.
US – French alcoholic beverage company Pernod Ricard has acquired a minority stake in wine and spirits company Sovereign Brands, starting off a long-term partnership…
US – Reducing sugar in packaged foods and beverages could help US citizens avoid lifestyles diseases such as diabetes and cardiovascular-related complications, a recent study…