“We have tested the new potatoes; their colour and taste remain unchanged,” Nduwayezu said.
He arrives at a pivotal moment for Westfalia Fruit as the company accelerates its growth across North America.
Once the upcoming yields from various regions reach the market, the increased inventory is expected to stabilize the industry.
Market timing is now as critical as production quality in determining financial success.
Adding an electrifying edge to the event, ASIA FRUIT LOGISTICA has launched the FRESHTech Innovation Award.