The future of fresh is here: ASIA FRUIT LOGISTICA unveils FRESHTech, a game-changing tech hub for the produce industry

HONG KONG – From 2 to 4 September 2026, ASIA FRUIT LOGISTICA will launch FRESHTech, a dedicated technology platform connecting innovators with the fresh produce industry’s key decision-makers in Hong Kong.

ASIA FRUIT LOGISTICA, the leading international trade show for Asia’s fresh produce business, has just announced the launch of FRESHTech, a powerful new platform dedicated entirely to the technology transforming how we grow, ship, and sell fresh produce.

Making its world debut at ASIA FRUIT LOGISTICA 2026, 2–4 September at AsiaWorld-Expo in Hong Kong, FRESHTech is more than an exhibition; it’s a dynamic ecosystem.

It brings together three key elements: a curated tech zone, a two-day knowledge stage, and the inaugural FRESHTech Innovation Award, all designed to connect cutting-edge solution providers with the decision-makers who need them most.

Tech Takes Centre Stage

At the heart of FRESHTech is a purpose-built 1,000+ sqm exhibition zone. This isn’t your typical row of booths; it’s a focused destination for the latest breakthroughs spanning the entire value chain.

Visitors will discover everything from smart agriculture and crop forecasting to AI-driven data intelligence, packhouse automation, cold-chain logistics, and sustainability solutions.

Leading the charge, anchor exhibitors for this inaugural edition include industry heavyweights such as Copeland, Sensitech, Daikin, Xsense, Aerobotics, DECCO Postharvest, Anhui Lesui, and Sinclair.

“We are thrilled to be part of FRESHTech,” said a Copeland representative. “As technology continues to transform the fresh produce supply chain, this dedicated platform provides the perfect stage to connect with industry leaders and present the solutions driving the future of our sector“.

A Stage for Ideas and Innovation

The conversation doesn’t end on the exhibition floor. The FRESHTech Stage will host two days of expert-led sessions exploring how innovation is applied at every critical stage of the produce journey.

Day 1, “From Field to Port” (2 September): This session will cover the upstream and midstream journey, including smart production, postharvest handling, automation, and cold chain decisions.

Day 2, “From Port to Plate” (3 September): The focus shifts to the consumer end, tackling market access, traceability, compliance, retail demand, and consumer-facing innovation.

The Search for a Breakthrough: FRESHTech Innovation Award

Adding an electrifying edge to the event, ASIA FRUIT LOGISTICA has launched the FRESHTech Innovation Award. This annual award recognizes one breakthrough technology with the power to reshape the fresh-produce value chain.

Open to technology companies and innovators whose solutions launched after January 2025, the award will spotlight practical innovations across production, logistics, and retail. A jury of senior industry representatives, including growers, exporters, and retailers, will evaluate applications.

Shortlisted finalists will present their solutions live on the FRESHTech Stage, with the winner crowned at the 2026 event.

Applications for the FRESHTech Innovation Award close on 31 July 2026.

For more details or to submit a nomination, visit :  https://www.asiafruitlogistica.com/freshtech-innovation-award/

Mark your calendars for 2–4 September 2026. ASIA FRUIT LOGISTICA and FRESHTech are where the fresh produce industry will meet its future, in Hong Kong.

For more information, visit www.asiafruitlogistica.com

About ASIA FRUIT LOGISTICA

ASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 19th edition takes place on 2–4 September 2026 at AsiaWorld-Expo in Hong Kong.

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