Ferrero’s latest investment will strengthen manufacturing capacity in Mexico while supporting export growth across North America and Central America.
NielsenIQ data shows U.S. beer sales cooling as summer momentum fades, with core segments declining while non-alcoholic beer and super premium brands keep growing.
Company will review 5,500 products as part of a wider operational simplification programme.
Company plans to open about 60 additional outlets in FY27 to support long term growth.
Transaction will be funded through existing borrowing facilities and a planned share issue.