CHI Limited launches fruity beverage bursting with vitamins, minerals dubbed Chivita Active Zest
NIGERIA – CHI Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturer, has expanded its Chivita Active brand with launch of Chivita Active Zest.
The new product is made from a mix of 5 citrus fruits and fortified with Vitamin C for immunity boosting, Vitamin B1 and D3 for faster body metabolism and calcium for optimum bone health.
CHI notes that, it has used all-natural ingredients, no artificial preservatives and flavours.
The healthy drink option comes in a premium 330ml Can, targeting the trendy on-the-go consumers, complimenting their non-stop active lifestyle, without compromising on great taste, convenience, and enhanced nourishment.
“We are excited to introduce the new Chivita Active Zest in a premium 330ml Can that guarantees ease of handling and appeal, which makes it a format of choice for young consumers.
“In addition, with its all-natural ingredients, we are confident Chivita Active Zest will connect with trendy consumers as the preferred on-the-go beverage companion of choice for a healthy active life,” said CHI Limited Marketing Director, Mrs. Toyin Nnodi.
The launch comes days after the company introduced Hollandia Zero Yoghurt.
The new product is a premium innovative offering that combines the natural taste and nutrition of yoghurt, with unique benefits of Zero Added Sugar, Zero Artificial Sweetener & Zero Lactose. It is also a low-fat drinking yoghurt.
Coming in a black-mate carton pack with a capped spout, the packaging boldly highlights its nutritional cues such as Zero Added Sugar, Zero Artificial Sweetener and Zero Lactose, reassuring consumers of its nourishing goodness.
The FMCG company has been consistent with the launch of innovative products that cater to the needs of its consumers, as it recently launched Hollandia Slim Evaporated Milk, a partially skimmed evaporated milk product with 50% less fat, and Hollandia Lactose Free Easy to Digest Milk targeting lactose intolerant consumers.
