ECCBC launches VIBE sparkling strawberry caffeinated beverage in Ghana
New strawberry-flavoured sparkling drink expands Coca-Cola’s energy portfolio in Ghana.
GHANA – Equatorial Coca-Cola Bottling Company (ECCBC), a subsidiary of The Coca-Cola Company, has officially launched VIBE, a sparkling strawberry-flavoured caffeinated beverage, in Ghana.
The introduction follows VIBE’s earlier debut in India, Nepal, Vietnam and South Africa. According to the company, the drink combines a robust strawberry flavour with a signature fizz, offering consumers a refreshing and energising experience.
VIBE is being introduced through a series of high-energy market activations across major high-traffic areas in Ghana. Consumers have been able to sample the product through interactive touchpoints and on-ground experiences designed to bring the brand closer to the public.
The company said additional cities will host activations in the coming weeks as the rollout continues nationwide.
Racheal Wanjiku Kanoti, Senior Director, Franchise Operations, Equatorial Africa Region at The Coca-Cola Company, said: “We are excited to bring VIBE to Ghana, offering a refreshing new way for consumers to get the fuel they need to get more done.
“This introduction of VIBE highlights The Coca-Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers.”
Felix Gomis, Managing Director, ECCBC, West Africa Country Business Unit, added: “VIBE is all about fuelling people to maximise each day. From powering through work to crushing a workout or gaming session, we’re excited to bring this boost to everyone.”
The company said VIBE’s packaging reflects its bold and dynamic positioning, featuring a vibrant thunderbolt design intended to emphasise the drink’s invigorating properties and enhance shelf visibility.
VIBE is now available at retailers nationwide in a 350ml PET bottle.
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