Finland’s Atria launches five-year growth plan
Plans include organic growth, efficiency, and expansion into alternative proteins
FINLAND – Atria Plc is setting out a new five-year strategy with the goal of strengthening its position as a leading food producer in northern Europe.
The Finland-based meat processor has introduced its Together 2030 plan, which outlines priorities for 2025 to 2030.
According to Chief Executive Officer Kai Gyllström, the company intends to focus on organic growth and the optimization of its core operations during the period.
Resources will be directed to product categories with the highest potential, while collaboration within and across business units is expected to improve efficiency.
The strategy also highlights sustainability efforts and closer cooperation with owner-producers as part of Atria’s long-term renewal.
New product development will include the introduction of healthy food lines using alternative proteins, a direction the company is beginning to explore.
While financial targets remain unchanged, Atria has introduced a new net sales target of US$2.4 billion and increased its return on equity target from 10 percent to 12 percent.
Gyllström said the company is entering the new strategy period from a strong position, citing its 120-year history, stable financial performance, and skilled workforce.
Management changes support new direction
As part of the Together 2030 strategy, Atria has created two new leadership roles to enhance collaboration and expand exports.
Tauno Perälä has been named to lead Atria Group Industrial Operations, a role tasked with improving production efficiency, coordinating investment, and strengthening supply chains.
In a second appointment, Gustaf Birkoff will oversee Atria Group Product Export, with responsibility for growing sales beyond the company’s core northern European markets.
Recent and ongoing investments
Alongside the strategy launch, Atria is investing US$16.9 million in its Kauhajoki facility in Finland to modernize operations and increase production of domestic beef for local and export markets.
The investment will involve building new facilities and restructuring operations at the Jyväskylä plant, which will be dedicated to cattle slaughtering in the future.
Annual savings from these adjustments are expected to reach US$3.2 million, according to the company.
Vice President of Atria Meat Business and Exports Markku Hirvijärvi said Finnish beef has about half the carbon footprint of the global average, achieved through work with cattle farmers.
In 2024, Atria completed its largest-ever investment, spending US$174 million to expand its poultry plant in Nurmo, Finland, which increased capacity by 40 percent.
The company now produces about 45 million chickens annually, making it one of Europe’s largest poultry processors.
Atria reported net sales of more than US$1.85 billion in 2024, with an adjusted EBITDA of US$69 million and an average workforce of 3,864.
For the first half of 2025, both sales and profitability increased compared to the same period last year.
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