GNT Group opens Shanghai office to expand plant-based colors in China
GNT Group strengthens its China presence with a Shanghai office and lab, boosting support for clean-label EXBERRY® colors amid growing demand for plant-based ingredients.
CHINA – GNT Group has announced the opening of its first dedicated office and application laboratory in Shanghai, China, as part of its strategy to meet rising demand for plant-based EXBERRY colors in the country.
The move underscores the company’s commitment to supporting Chinese food and beverage manufacturers with tailored, clean-label solutions.
The new facility is designed to strengthen GNT’s local presence and enhance its ability to respond quickly to market needs. It will provide customers with access to a full spectrum of EXBERRY® color concentrates, which are derived from non-GMO fruits, vegetables, and plants using physical processing methods and water.
Under China’s latest industry standards, these products are classified as Coloring Foods and can be labeled with simple ingredient declarations such as “carrot coloring ingredient.”
The Shanghai application laboratory will play a central role in delivering technical and innovation support. It will host customer training sessions and workshops, while offering services including concept development, formulation support, and stability testing.
The facility is expected to help accelerate product development cycles and improve collaboration with local partners.
Andreas Thiede, General Manager APAC at GNT Group, said: “Together, this office and application lab demonstrate our commitment and long-term strategic growth ambition in China.”
He added: “China is a dynamic market, with strong momentum behind natural and clean-label food and beverage products. Customers here move fast – and they expect partners to be able to move with them. Now, with a local team in place, we can support this growth with faster decisions, closer collaboration, and tailored solutions.”
EXBERRY® colors are available in a wide range of shades and are designed to deliver stable and vibrant results across various food and beverage applications.
Victor Foo, GNT Group’s Head of Sales for China, said: “Our new application lab allows customers to visit us, collaborate face to face, and receive tailored training that supports their teams and applications.”
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