Heineken to restructure Amsterdam headquarters, impacting 400 jobs under EverGreen 2030 strategy
The restructuring aims to streamline operations and strengthen Heineken’s focus on digital transformation and global growth initiatives.
NETHERLANDS – Heineken N.V. has announced plans to restructure its global headquarters in Amsterdam, a move expected to affect around 400 jobs as part of a broader transformation under its new five-year strategy, EverGreen 2030.
The Dutch brewing giant said the initiative is part of efforts to create a “more agile, simplified, and connected organisation” that is better equipped to drive growth and innovation in an evolving global market.
According to the company, the 400 positions impacted are in addition to approximately 200 roles within the Digital and Technology department that have been undergoing changes since October 2024. The reshaping is designed to align Heineken’s structure with its long-term digital and operational priorities.
Heineken’s chairman of the executive board and CEO, Dolf van den Brink, said the transformation is aimed at positioning the company to respond faster to market shifts and emerging technologies.
“The world around us is changing fast. Geopolitical and economic pressures are real, but so are the opportunities created by technology and evolving consumer trends,” he stated. “With a stronger, simplified, more agile organisation, we are well positioned to unlock new growth opportunities and innovation.”
As part of the restructuring, Heineken’s global headquarters will evolve into a more focused strategic centre beginning next year. Certain roles will transition to Heineken Business Services (HBS), while others will be phased out.
The company plans to expand HBS by establishing global capability centres supported by advanced technologies.
The brewer recently announced the launch of a new HBS centre in Hyderabad, India, joining its existing network of connected hubs that deliver essential services and capabilities across global operations.
Heineken also said it is expanding its multi-year Digital Backbone programme, which integrates more than 40 digital platforms. The programme is expected to simplify processes, harness data more effectively, and enhance innovation speed while enabling quicker responses to consumer demands.
In its first half of 2025, Heineken reported total revenue of €16.9 billion (US$19.7 billion), reflecting a 2.1% increase in organic growth and a 3.3% rise per hectolitre.
The announcement follows Heineken’s recent acquisition of Florida Ice and Farm Company (FIFCO), where it secured the remaining 75% stake in Distribuidora La Florida and other assets for approximately US$3.2 billion.
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