Impossible Foods launches crispy chicken fillet
Impossible Foods is expanding its plant-based menu with new chicken fillet and food hall concept
USA – Impossible Foods is introducing a new plant-based item, the Impossible Crispy Chicken Fillet, as it moves to broaden its presence in the US foodservice market.
The company unveiled the product during the National Restaurant Association Show held in Chicago, where it was presented as part of a wider display of its meat-free range.
Designed to resemble traditional chicken, the fillet comes pre-cooked with a panko-style coating seasoned with herbs and pepper, offering a crunchy texture with a soft, white-meat-style interior.
Each serving contains 17 grams of complete protein and includes no cholesterol, while the total fat content is reportedly 50% lower than that of standard chicken.
Impossible Foods says the product complements its existing nuggets and is intended for a range of menu applications, from sandwiches to sliders.
Company CEO Peter McGuinness said the fillet was being sampled alongside various dishes, including breakfast sandwiches and tacos, and described initial reactions from foodservice operators as encouraging.
The launch is part of a series of product rollouts that includes the recent addition of Impossible Steak Bites and beef sliders, which are now available at Walmart locations across the US.
In parallel with these foodservice developments, the company is preparing to open its first physical foodservice location at the XMarket Food Hall near Uptown Chicago.
Scheduled to launch in early August, the venue will operate under the name Impossible Quality Meats and will serve as a showcase for the company’s plant-based beef, chicken, and pork offerings.
The menu will include items such as a Breakfast Sausage Sandwich, a Chicago Style Hot Dog, and a Grilled Chicken Caesar offered as either a wrap or salad.
A plant-based dessert developed in partnership with Oatly is also set to be featured on the menu.
Impossible Foods says the temporary outlet is intended as a nod to its early years working directly with restaurants and fast-food chains like Starbucks, White Castle, and Burger King.
McGuinness referred to the venture as the company’s most ambitious effort so far, pointing to its potential for brand visibility and consumer engagement.
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