InvestBev invests in Lucky Energy Drinks amid shift toward functional beverages
Investment supports Lucky Energy’s expansion goals as consumer demand rises for functional and low- and nousa-alcohol drink alternatives.
USA – Private equity firm InvestBev has made a six-figure investment in Lucky Energy Drinks, a performance energy beverage brand founded in 2023.
The move is part of InvestBev’s broader strategic expansion into the functional and wellness beverage category, reflecting growing consumer demand for healthier alternatives to traditional alcohol products.
Based in Chicago, InvestBev has historically focused on the spirits sector, with more than 60 brands in its portfolio.
However, a recent slowdown in the U.S. spirits market—particularly in Bourbon—has led the firm to explore other growth avenues, including the rapidly expanding low- and no-alcohol and functional drinks segments.
Commenting on the investment, Brian Rosen, general partner at InvestBev, said, “We have long sought out the next big thing in consumer consumption and Lucky Energy Drinks represents exactly that.
Their product, brand identity and mission align with where the global drinker is headed.” He added that Lucky’s experienced leadership team further strengthened the firm’s confidence in the brand.
Lucky Energy Drinks, headquartered in Texas, was founded by Richard Laver. The company has already raised over US$40 million in funding, including a recent US$14 million Series A1 round completed last month.
Laver expressed optimism about the new partnership, stating, “InvestBev represents the best equity firm in the alcohol space, and we are thrilled to have them on board for this energy journey.”
He noted that InvestBev’s credibility, experience, and strategic insight will play a critical role as Lucky Energy focuses on expanding distribution and product offerings while building its team in key business areas.
Lucky Energy’s products are currently available in 10,000 retail outlets, including national chains such as 7-Eleven and Circle K.
The company aims to increase its footprint to 15,000 stores by the end of the year, with new listings expected at major retailers including Kroger, Albertsons, and Ahold Delhaize.
InvestBev continues to invest actively despite challenges in the global beverage market, including economic uncertainties across the US, UK, and EU.
The firm remains confident in the long-term potential of the beverage sector, particularly in categories aligned with evolving consumer trends in wellness and performance.
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