Jollibee highlights Highlands Coffee growth as key driver in coffee & tea portfolio expansion
Highlands Coffee drives growth for Jollibee, delivering strong sales and profitability as the group explores a potential IPO to expand its presence in Vietnam’s coffee market.
VIETNAM – Jollibee Foods Corporation has reported continued strong performance from Highlands Coffee, reinforcing its role as a key growth platform within the group’s Coffee & Tea portfolio.
The brand’s expansion is supported by sustained demand, operational discipline, and a scalable business model designed for long-term growth.
Highlands Coffee, one of Vietnam’s most recognised quick-service restaurant brands, is known for its Vietnamese coffee-led menu and consistent café experience.
The company delivered high double-digit revenue growth in the 2025 financial year compared to 2024, reflecting strong customer demand and disciplined execution across its operations.
This momentum has continued into 2026, with high single-digit same-store sales growth recorded in the first quarter compared to the previous year. The performance highlights the brand’s ability to maintain relevance with consumers while sustaining operational efficiency.
The company said Highlands Coffee continues to deliver strong store-level profitability, supported by disciplined cost management and a streamlined operating model.
Its predominantly company-owned network allows for tighter control over standards and unit economics, while also supporting future expansion through more capital-efficient formats.
Digital channels have also contributed to growth, with most digital sales transacted through third-party aggregators, providing increased accessibility and reach. The Highlands Coffee mobile application is gaining traction, accounting for a growing share of system-wide digital sales.
Highlands Coffee Founder and CEO David Thai said: “Highlands Coffee’s market leadership and continued strong performance are a strong validation of our brand and business model. We’re seeing robust and improving store performance and continued traction across channels, supported by disciplined execution and compelling unit economics.”
He added: “As we scale, our priority is to keep raising the bar on consistency and customer experience—while investing in the capabilities that will sustain long-term growth, including product innovation, operational excellence, and digital.”
Jollibee Group International CEO Richard Shin said: “Highlands Coffee strengthens our Coffee & Tea platform and expands our presence in a large, growing category. It reinforces our strategy to build scalable, high-growth businesses across our international portfolio – while maintaining disciplined capital allocation.”
Jollibee is also evaluating plans to list Highlands Coffee on Vietnam’s stock exchange through an initial public offering, a move expected to support future expansion and unlock shareholder value.
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